Mythical Entertainment

Mythical Entertainment is a production and lifestyle company founded by the popular comedic duo Rhett and Link. The company produces the online videos, primarily their daytime web series Good Mythical Morning, as well as the podcasts, live tours and merchandise. Aside from the Mythical brand line-up, the company is currently the owner of sketch comedy channel, Smosh, since 2019. It was founded in 2009 as "Rhett & Link, Inc." before renaming to its current name in 2017. The company is headquartered in a unspecified location within Burbank, California.

Key People

 * Link Neal (Co-Founder, President )
 * Rhett McLaughlin (Co-Founder, Vice-President and Secretary )
 * Brian Flanagan (COO)
 * Stevie Wynne Levine (CCO)
 * Gabriel Blanco (VP, Production & Operations)
 * Mallory Schwartz (VP, TV & Film Development)
 * Neel Yalamarthy (VP, Strategy and Business Development)
 * Daniel Angarita (Director of Podcasts)

Mythical
Mythical is the namesake flagship brand of the company which traces its roots to 2012 with Good Mythical Morning, a variety daytime web series on YouTube where Rhett and Link taste various (and unconventional) food, try uncommon products and discuss internet culture. It has since expanded to include channels dedicated to cooking (Mythical Kitchen) and short sketches (Mythical Bits), podcasts (Ear Biscuits and RONSTADT), premium streaming content (Mythical Society), live tours and merchandise through its own dedicated store and on Amazon.

Smosh

 * Main Article: Smosh

Smosh is a sketch comedy brand founded in 2002 by Ian Hecox and Anthony Padilla (who left the brand in 2017), with its famed YouTube channel created three years later. They were later joined by an ensemble cast since 2015. Aside from their main sketch comedy channel, it also includes channels dedicated to improv/non-scripted (Smosh Pit), gaming (Smosh Games) and podcast (SmoshCast), as well as two films, a live tour and merchandise through its own dedicated store. Smosh has been regarded as the largest sketch comedy brand on YouTube and its main channel has become the most-subscribed on the platform multiple times. Mythical Entertainment acquired Smosh in 2019 after their former parent company, Defy Media, abruptly ceased operations. The acquisition marked the company the largest in the world in YouTube comedy, with 75 million subscribers and 25 billion views across all brands. Prior to this, Smosh and Rhett and Link have collaborated in numerous projects before.

Other Endeavors
Mythical Entertainment plans to invest in potential and rising content creators through a fund known as the "Mythical Accelerator". Their first investment, a minority stake in Jarvis Johnson's company, was announced in July 2021.

The company has contributed to the cause of several organizations like Make-A-Wish, The Trevor Project, Save the Children, St. Jude, Inner-City Arts, LA LGBT Center, vote.org, and many more.